How do you offer an opt-in/opt-out functionality on your current website with your existing Salesforce investments?
Why should you read this? Data Privacy laws such as GDPR and CCPA bring in a new set of requirements around Consent for processing of Personal Data.
3 reasons why consent management for Salesforce + Martech continues to be ignored. And 12.2 million reasons to fix it 🙂 Myth
“Email marketing is too easy, let’s make it hard” – A halloween story for email marketers 🎃 Sadly, it is not a story,
Introduction – The rise of Data Privacy Do you know that 48% of online users in the US stated that they felt they had no control over who could access their online search?
“What has changed as we work with customers and employees?” – Salesforce’s Work.com answers the coiv19 question
Salesforce Admins, Is an unchecked box ‘No’ or ‘No response’? In life and data privacy, Silence is not a Consent. But most of us act like it is So, are you using Checkboxes correctly?
Will your Salesforce + Marketing Technology (Marketing Cloud, Pardot, Eloqua, Marketo, etc) go the distance in the Covid-19 and beyond?
A step-by-step description of how to use Salesforce’s Consent Management functionality. This video describes the business and technical considerations and compares various options.
In this video, we will discuss the importance of consent management, and its effective consent architecture in Salesforce.