70% of data in the average organization is obsolete. It still requires backup, security controls, and audit coverage. Every gigabyte multiplies your attack surface and compliance burden.
Each sandbox is another attack surface with full production data. 20-30 sandboxes mean 20-30 copies of every obsolete record. Masking in production sandboxes is the first line of defense.
GDPR Article 5 requires "adequate, relevant and limited" data. 81% of customers say trust impacts buying decisions. Retaining obsolete data violates both regulation and customer expectation.
Before
Uncontrolled data growth. Compliance exposure across sandboxes. Failed audits. Storage costs climbing.
Data Reduction
Mask in sandbox. Define retention policies. Automate deletion. Govern continuously.
After
Lean, compliant org. Reduced security risk. Audit-ready. Customer trust preserved.
Mask in Sandbox
Immediate protection. 1-2 weeks to deploy. Eliminates PII exposure in dev/test environments.
Build Consensus
Align Legal, IT, and Business stakeholders. Define what "obsolete" means for your org.
Define Policy
Classification & retention rules by object and data type. GDPR-compliant data mapping.
Retain in Production
Automated enforcement. Scheduled deletion. Audit trails for every removed record.
Monitor & Minimize
Continuous governance. Quarterly reviews. Storage optimization reports.