Lei Geral de Proteção de Dados Pessoais (LGPD) or General Personal Data Protection Law (Brazil), is a statutory law on data protection and privacy in the Federative Republic of Brazil which came into effect on September 18, 2020. Its goal is to safeguard and protect the personal data privacy of individuals in Brazil. The LGPD provides provisions and requirements related to the processing of the personal data of individuals in Brazil.

Does LGPD apply to me?

If your organization offers goods and services in the jurisdictions or processes personal data in Brazil region, then yes, LGPD will apply to you, irrespective of where your organization is physically located or registered.

Does LGPD apply to Non-profits?

Yes. LGPD applies to For-profit & Non-profits entities.

How can I make sure that my Salesforce is LGPD compliant?

CRM systems such as your Salesforce Org may contain personal data of your prospects, customers, employees, and partners. To ensure LGPD compliance, you can standardize, automate and enforce CPRA-specific requirements with Cloud Compliance’s Apps that are available from AppExchange. Some common use cases where Salesforce customers use our Apps include: Generate a personal data inventory and conduct Data Protection Impact Assessments (DPIA) ( Use our Personal Data Discovery) Automate Data Portability, Right To Be Forgotten (RTBF), and other Subject Access Requests (SAR) ( Use our Privacy Rights Automation ) Mask Sandbox Data to Enforce Data Security ( Use our Sandbox DataMasker ) Drive transparency and audit-readiness in your privacy disclosures ( Use our policy & Notice Management ) Solve consent fragmentation with an enterprise-wide consent and communication preference repository in your Salesforce org ( Use our Consent Management )

What’s the difference between GDPR and LGPD?

GDPR is the framework legislation of Europe while LGPD is the framework legislation of Brazil. The essence of both these laws is the same - to protect the data privacy of their respective constituents. GDPR applies to EU residents while LGPD applies to residents in Brazil. Both these laws have their differences as well as similarities in terms of enforcement.