The California Privacy Rights Act (CPRA) is a state-wide data privacy bill passed into legislation in 2020 – with the goal of safeguarding and protecting the personal data privacy of residents of California. CPRA is the result of a ballot initiative supported by a data privacy advocacy group called Californians for Consumer Privacy. CPRA adds more elements to CCPA to make it more comprehensive and far-reaching. CPRA will come into effect from January 1st, 2023.

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