3 reasons why consent management for Salesforce + Martech continues to be ignored.

And 12.2 million reasons to fix it πŸ™‚

Myth 1.

Our marketing email has unsubscribe link

Reality:

You need both consent and unsubscribe and it needs to go beyond email marketing to cover your CRM and other channels

Myth 2.

We have a legitimate interest to reach out

Reality:

Slippery slope ahead

LI can be hard to defend and has been disqualified as a lawful basis in certain cases

Myth 3.

We market to those who signed up with us

Reality:

A lead gen form is an anemic consent record

An audit ready consent system and specific policies acceptance proof are a safer bet

Successful compliance initiatives address the root cause.

Β 

Forward thinking companies understand that and take the long term view.

It certainly costs less than 12.2 Million Euros.

Is your company can safely addressing this risk?

More here https://bit.ly/3kCH8EJ

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