Salesforce Admins, Is an unchecked box ‘No’ or ‘No response’?
In life and data privacy, Silence is not a Consent.
But most of us act like it is
So, are you using Checkboxes correctly?
In olden days, an unchecked ‘do not email’ box was an open season ticket to reach out
However, just a checkbox is not good enough anymore
Because a more auditable opt-in/opt-out proof is needed for data privacy compliance
That means, a more robust data structure for Consent that includes
– Opt-in/Opt-Out/Not Responded
– From when
– Till when
And that is why you see our adorable ‘3-way’ switch control
Are you sure your consent records will hold up?
And prevent your company from GDPR and CCPA fines and embarrassment?
Note: This post was originally published and put on Linkedin: