Your opted-out contacts are still receiving marketing. The field says no. The campaign says yes.
of orgs store consent but don't enforce suppression in campaigns
Collecting consent records in Salesforce is the easy part. The hard part: making sure opted-out contacts never appear in campaign audiences, marketing journeys, or data exports. A consent record that doesn't suppress outreach creates GDPR, CCPA, and CASL exposure.
GDPR Article 17 deadline to respond to erasure requests: includes consent withdrawal
Regulators expect a complete audit trail: when did the person consent, to what, and when did they withdraw? Without versioned consent records, you can't prove you honored a withdrawal request. Manual consent logs in spreadsheets don't satisfy GDPR, CCPA, or CASL audit requirements.
average number of consent touchpoints per enterprise Salesforce org (web forms, phone, in-app)
Enterprise orgs collect consent on web forms, in-store, by phone, and in-app. Each channel has a different Salesforce integration. Consent Management centralizes consent records from all channels into a single Salesforce-native audit log. No external consent management platform required.
How Consent Management Works
Opt-In / Opt-Out Record Management
Native Salesforce records for each consent event: contact, channel, purpose, timestamp, and source. Versioned history for audit.
Campaign Suppression Integration
Automatically suppresses opted-out contacts from Salesforce campaigns, marketing journeys, and data exports. Works with Marketing Cloud and Pardot.
Multi-Jurisdiction Rules
GDPR (opt-in required), CCPA (opt-out honored), CASL (express or implied consent). Separate rules per jurisdiction applied per contact record.
Consent Audit Trail Export
One-click audit trail export for regulators. Shows consent status history per contact. Integrates with Privacy Rights Automation for DSAR responses.
Why Teams Choose Consent Management
Works With Your Existing Marketing Stack
Connects natively to Salesforce campaigns, Marketing Cloud, and Pardot. No external platform required.
Regulators See What They Need
Complete consent history per contact. Exportable audit trail for GDPR, CCPA, and CASL audits.
Part of the CC Privacy Suite
Consent Management works best alongside Privacy Rights Automation (for DSAR fulfillment) and Data Retention Manager (for deletion scheduling). One vendor, one native platform.
Your Data Never Leaves Salesforce.
Every compliance tool that moves data outside Salesforce creates a new attack surface and a new GDPR Article 28 processor obligation. Cloud Compliance is a managed package. APIs written in Apex, hosted in your org, authenticated by your Salesforce permissions. No outbound calls. No external storage. Nobody at Cloud Compliance accesses your customer data.
No Data Export
All processing runs inside your Salesforce org. Nothing leaves.
No Middleware
No MuleSoft required. No integration layer. No vendor in the middle.
AppExchange Certified
AppExchange Security Review approved. 107 regression tests per release.
Your Permissions Apply
Salesforce role hierarchy and field-level security control access to every record.
Key Takeaways
Auto-creates Individual and Consent records during bulk Contact imports, no manual setup
Self-service consent preference portal works without requiring a Salesforce Community License
Granular purpose-based consent: marketing, analytics, profiling, tracked separately per contact
Integrates with Pardot, Marketing Cloud, and external preference centers via API
Consent records auto-expire based on configurable time limits, no stale consent accumulates
Audit trail captures every consent change: timestamp, channel, actor, and prior state
Frequently Asked Questions
Consent management in Salesforce means storing, enforcing, and auditing consent records natively. No external consent management platform required. This includes opt-in records (GDPR Article 6 lawful basis), opt-out records (CCPA Section 1798.120), and consent withdrawal events. The critical part is enforcement: ensuring opted-out contacts never appear in campaign audiences.
Consent Management handles ongoing consent capture and enforcement. Privacy Rights Automation handles deletion and access requests. When a DSAR comes in, Privacy Rights Automation reads the consent record to determine what data must be deleted and what must be retained (e.g., consent records themselves must be retained for audit). They're designed to work together.
No. GDPR has six lawful bases for processing (Article 6): consent, contract, legal obligation, vital interests, public task, and legitimate interests. Consent is only one. Many Salesforce orgs process data under contract or legitimate interests without needing individual consent. Consent Management is most relevant for marketing communications, where consent or opt-out records are required.
Consent Management supports GDPR (EU/UK opt-in requirements, Article 7 consent records), CCPA/CPRA (right to opt-out of sale/sharing, Section 1798.120), CASL (Canadian anti-spam: express or implied consent required), and CAN-SPAM (US commercial email opt-out requirements). Multi-jurisdiction rules are applied per contact per channel.
Consent records in Salesforce are linked to the Individual object. Cloud Compliance's Consent Management creates and updates Individual records from any channel, web forms, mobile apps, API calls, and manual admin entry. Each consent record specifies the channel, purpose, and expiry. When a contact opts out in Marketing Cloud, the Salesforce consent record updates automatically. Multi-channel consent state is unified in one place, queryable by channel, regulation, and purpose.
Yes. Each consent record in Salesforce ties to a specific processing purpose. You define your purpose taxonomy, marketing communications, analytics, profiling, third-party sharing, and Consent Management enforces it at the record level. A contact can consent to marketing but opt out of profiling. Privacy Rights Automation reads the same consent records when processing DSARs, so erasure requests only remove data where consent was the legal basis and it has since been withdrawn.
Related Compliance Context
GDPR Lawful Basis for Processing
Article 6 requires a valid lawful basis. Consent withdrawal must be honoured. What GDPR requires.
CCPA/CPRA Opt-Out Requirements
CCPA gives consumers the right to opt out. What California law requires from your Salesforce org.
Privacy Rights Automation
When a contact withdraws consent, Privacy Rights handles the deletion cascade. The two tools work together.
For Data Privacy Officers
How Cloud Compliance helps DPOs enforce consent programmes and demonstrate GDPR Article 7 compliance.
For CISOs
Security posture, AppExchange review approval, and audit trail requirements for enterprise deployments.