Average cost of manually processing one DSAR request
At 50 requests per month, automation saves $600K+ annually (Gartner, Captain Compliance)
Your team is spending $1,524 per request on work that should take one click.
Salesforce has no native DSAR automation, cascade delete logic, or data portability export
When a data subject requests their data, you manually query Leads, Contacts, Users, Cases, Opportunities, and five custom objects to find every trace. Salesforce has no native workflow for this. No tool discovers related records automatically. No native cascade delete protection. You do it manually or you leave data behind.
“When a data subject requests their data, we still query Leads, Contacts, and Cases one object at a time. Salesforce gives you no native workflow for the full picture.”
Data Protection Operations Lead
Average time per DSAR request, manual processing across 3 teams
A request arrives. You create tickets. Admins query objects one by one. Legal reviews the data package. You create a CSV. Everything is forwarded via secure email. The whole process is labor-intensive, prone to human error, and dominates your team's time. At 40-50 requests per month, manual processing is unsustainable.
“Manual scripting and handling from admins, taking out data when it's no longer needed. They want to automate this - it's labor intensive work.”
Privacy Program Manager
Blocks deletion in financial services: manual deletion blows away related records anyway
Manual deletion creates cascade problems. Delete a Contact and you might delete a Case or Opportunity attached to it. But if a running contract exists on that Contact, you've deleted records the law says you can't touch. One wrong click and you violate GDPR Articles 5 and 17. Auditors flag partial deletions. Missing a 30-day deadline triggers EUR 20 million GDPR fines or 4% of global revenue.
“Delete a Contact with a running contract attached and you have a regulatory problem. Manual deletion does not stop to check what is still legally in scope.”
Financial Services Compliance Lead
How Privacy Rights Automation Works
Graph-Based Discovery Across All Clouds
Input an email address or customer ID. Our graph engine discovers every related record across Sales Cloud, Service Cloud, Marketing Cloud, and custom objects without manual SOQL. No missed data. Complete visibility.
Cascade-Aware Deletion with Contract Blocking
Safe deletion that respects Salesforce's relational integrity. Master-Detail relationships are handled correctly. Deletes are blocked when a running contract exists (financial services constraint). Full audit trail shows exactly what was deleted, when, and why.
Governor-Limit-Safe Batch Processing
Large DSAR requests (500K+ records) execute in safe batches without hitting Salesforce DML limits (10K rows). Deletion completes reliably. Progress is tracked. No manual intervention required during bulk delete.
Data Portability Export & Compliance Report
CCPA requires portable data in machine-readable format. Privacy Rights generates formatted data exports automatically. Deletes are logged to a 360-degree audit trail for regulators. Legal review is built in. No external tools required.
Why Teams Choose Privacy Rights Automation
$1,400 Saved Per DSAR Request
Manual DSAR processing costs $1,524 on average (Captain Compliance). Automated processing costs $180-$350 (Gartner). Privacy Rights saves $1,400+ per request. At 50 requests per month, that's $840K annual savings.
30-Day GDPR Deadline Met Every Time
Manual DSAR processing takes 2 weeks per request. Privacy Rights Automation executes in 1 click in minutes. 30-day deadline is met consistently. No more audit flags for late responses.
360-Degree Audit Trail on Every Deletion
Privacy Rights logs exactly what was found, deleted, when, and by whom. Regulators get proof of compliance. Internal audit reviews have concrete evidence. No 'we think we deleted it' uncertainty.
How it works
Data subject submits a privacy request
A DSAR (Data Subject Access Request) or RTBF (Right to Be Forgotten) request arrives. Privacy Rights accepts requests via UI, REST API, or integration with OneTrust, TrustArc, and MuleSoft.
Graph engine finds every related record
Input an email address or customer ID. The graph engine discovers every related record across Sales Cloud, Service Cloud, Marketing Cloud, and custom objects without manual SOQL queries. No missed data. Complete visibility.
Legal review and contract blocking
Before deletion executes, Privacy Rights checks business constraints. Running contracts block deletion in financial services scenarios. Legal review is built into the workflow.
Cascade-aware deletion in safe batches
Deletions execute in governor-limit-safe batches. Master-Detail relationships are handled correctly. Related records across Cases, Contacts, Opportunities, and custom objects are deleted or anonymised in a single coordinated run.
360-degree audit trail generated
Every action is logged: what data was found, what was deleted, when, by whom, and under which regulation. The audit trail exports to PDF or CSV for regulator submission. Full chain of custody. No manual spreadsheets.
Regulations that apply to data subject rights
Privacy Rights Automation supports the data subject rights workflows required by global privacy regulations. Automates processes. Does not automate compliance processes outcomes.
General Data Protection Regulation
Article 15 (right of access), Article 17 (right to erasure/RTBF), Article 20 (right to portability). Privacy Rights Automation orchestrates the 30-day response workflow.
California Consumer Privacy Act
Right to know, right to delete, right to portability. 45-day response deadline. Privacy Rights handles California-resident data requests at scale.
California Privacy Rights Act
Extends CCPA with right to correct and right to opt-out of profiling. Privacy Rights supports the correction and deletion workflows.
Health Insurance Portability and Accountability Act
Right of access, right to amendment, right to deletion. Protected Health Information (PHI) access requests require audit trails. Privacy Rights provides them.
PIPEDA
Personal Information Protection and Electronic Documents Act
Canadian privacy law. Right to access, right to correction, right to deletion. Privacy Rights supports multi-jurisdiction compliance (GDPR, CCPA, PIPEDA simultaneously).
FINRA
Financial Industry Regulatory Authority
Financial records retention and access control. Privacy Rights enforces deletion blocks during active contracts (financial services scenario).
The clock starts when the request lands
Privacy-request response deadlines by regulation
How long a data subject request can take, and what extension the law allows. Every one of these is a deadline on you, not on the person asking.
| Regulation | Standard deadline | Extension |
|---|---|---|
| GDPR (EU) | Without undue delay and within one month of receipt — Art. 12(3) | +2 months if complex or numerous |
| UK GDPR | One calendar month — Art. 12(3) as retained | +2 months if complex or numerous |
| CCPA / CPRA (California) | 45 days for access, deletion and correction — Civ. Code §1798.130(a)(2); 15 business days to honour an opt-out | +45 days once, with notice |
| HIPAA right of access (US) | 30 days — 45 CFR 164.524(b)(2) | +30 days once, with written notice |
| PIPEDA (Canada) | 30 days of receipt — s. 8(3) | +30 days, with notice within the first 30 — s. 8(4) |
| LGPD (Brazil) | Immediately in simplified form; 15 days for a full declaration — Art. 19 | None stated |
| India DPDP | 90 days — DPDP Rules 2025, Rule 14 | None stated |
| POPIA (South Africa) | 30 days, via a PAIA request — s. 23 POPIA with PAIA s. 25 | +30 days where the request warrants it |
Source: Each regulation’s primary text, linked from the regulation pages above. Figures last checked . Deadlines run from receipt of a valid request; verification of identity does not pause them everywhere. A single request usually spans several systems — the deadline applies to the whole answer.
Key Takeaways
Fulfills DSAR deletion and portability requests in one click, no manual SOQL queries
Cascade deletion handles related objects: Cases, Contacts, Opportunities, Contracts, all in one run
Configurable 30-day deadline tracker with escalation alerts for SLA compliance
Covers GDPR Article 17, CCPA Section 1798.105, LGPD, PIPEDA, multi-regulation in one policy
Generates auditable proof-of-deletion report for every fulfilled request
Frequently Asked Questions
A Data Subject Access Request (DSAR) is a formal request from an individual to access, correct, or delete their personal data. The system manages the entire lifecycle including intake forms, identity verification, automated data discovery across Salesforce objects, execution of exports or deletions, and compliance documentation with timestamps.
The platform includes a configurable Salesforce Experience Cloud portal form where data subjects provide name, email, and request type (access, correction, deletion, restriction). Organizations without Experience Cloud can accept requests via email intake entered manually by the privacy team, with identical processing regardless of method.
The verification workflow is configurable using email verification links, Knowledge-Based Authentication (KBA) questions, or manual privacy team review for high-risk requests. The verification step and its outcome are logged for audit purposes.
The system automatically queries configured Salesforce objects for matching records by email, phone, and/or ID fields. Matches are presented to the privacy team for review before cascade deletion or data export generation, with all actions timestamped in the request audit log.
For standard deletion requests, automated processing takes 15-30 minutes for the system work (discovery + deletion). Total elapsed time including verification and human review typically falls under 2 business days, well within GDPR's 30-day and CCPA's 45-day deadlines.
Deletion removes the record entirely. Anonymization replaces personal data fields with non-identifying values while preserving the record shell for analytics and compliance history. Both fulfill GDPR Article 17 requirements if the individual becomes unidentifiable; the choice depends on record type and business needs.
Yes, the system discovers all records matching the requester's identity and generates structured data exports. Export formats are configurable: PDF report, CSV, or structured JSON.
Privacy Rights Automation handles concurrent requests without volume limits. Each request runs as an independent Salesforce process. The system supports enterprise-scale volumes; the bottleneck is human review capacity rather than processing speed.
Upon verified erasure requests, the system executes cascade deletion across configured Salesforce objects containing personal data including Contacts, related Cases, Activities, EmailMessages, field history, and custom objects. The deletion sequence is configurable to respect object dependencies.
Default scope encompasses Contact, Lead, related Cases, Activities (Tasks, Events), EmailMessages, ContentDocumentLink (attached files), and field history for masked objects. Custom objects with lookup relationships to Contact can be added; the scope is fully configurable.
Salesforce field history is a separate data store from the record itself. Privacy Rights Automation includes field history in the erasure scope: history entries for the subject's fields are deleted as part of the erasure sequence.
The system evaluates exception conditions before deletion. Active contracts, open cases, and pending financial transactions can trigger partial anonymization instead of full deletion, preserving business records while removing personal identifiers. Exceptions are logged with reasons for GDPR documentation.
Privacy Rights Automation integrates with Marketing Cloud for DSAR scope expansion. When Salesforce erasure is processed, a suppression record is created in Marketing Cloud to prevent future sends, with API calls to MC's transactional messaging suppression list triggered for data deletion.
Yes, if configured—the system can trigger sandbox cleanup via DataMasker's API. However, the preferred approach is preventive masking on every refresh, ensuring sandboxes never contain real subject data, eliminating need for sandbox-specific erasure handling.
Privacy Rights Automation creates a Request record in Salesforce with: requester identity (hashed for privacy), request date, verification method and date, objects processed, deletion count, exception records (and reason), and completion timestamp.
Privacy Rights Automation logs all failures with the specific record ID and error reason. Common failures include locked records, validation rules preventing deletion, or exception-excluded records. The privacy team is notified of partial completions for manual resolution or documentation.
The system applies jurisdiction-specific rules including 45-day deadline tracking, CCPA-specific exception categories (legal obligation, contract completion), and California AG-compliant documentation. GDPR and CCPA requests flow through identical infrastructure with jurisdiction-aware enforcement.
Yes, this is the standard deployment pattern. Privacy Rights Automation uses request-level jurisdiction tagging. A request from an EU resident is processed under GDPR rules; a California resident's request under CCPA. Deadlines, exceptions, and documentation vary by jurisdiction.
The system handles Health Cloud deletion requests with HIPAA-compliant processing including PHI discovery across Health Cloud objects, cascade deletion with referential integrity preservation, and OCR-ready audit documentation. Exception handling for records with HIPAA minimum retention requirements (6 years) is configurable.
Yes, the system handles India's DPDP Act (2023) by configuring Indian jurisdiction rules to identify Indian resident records, apply DPDP Act deletion logic, and generate compliant documentation. The same automation layer simultaneously handles GDPR, CCPA, and DPDP requests.
The system processes deletion within your Salesforce organization. For data shared with third parties, it can trigger API calls to those systems if deletion APIs are exposed. For manual notification, the request audit log includes a checklist of third parties with acknowledgment tracking.
Yes, GDPR Article 16 enables correction rights. Privacy Rights Automation includes a correction workflow: the subject submits the corrected data via the intake form, the privacy team reviews and approves, and the correction is applied to all identified records.
GDPR Article 18 gives individuals the right to restrict processing: their data is retained but not actively processed. The system implements this by setting a 'Processing Restricted' flag on subject records, with configured business processes checking this flag to suppress marketing, profiling, and data sharing.
The system escalates to manual privacy team review with a configurable hold period when identity cannot be confirmed with high confidence. GDPR guidance allows organizations to decline requests where identity cannot be reasonably verified: this decision is logged.
Privacy Rights Automation includes a reporting dashboard: requests by type (deletion/access/correction), by jurisdiction, by month, average fulfillment time, exception rate, and pending requests. Reports satisfy GDPR Article 30 record-keeping requirements and provide legal visibility into compliance posture.
See Privacy Rights In Action
GDPR Right-to-Erasure: End-to-End
Exactly what happens when a data subject submits a deletion request, and how Privacy Rights handles it.
GDPR Compliance for Salesforce
Article 17 requires deletion within 30 days. Here's what GDPR requires from your Salesforce org.
Customer Case Studies
How enterprises automated their DSAR workflows with Privacy Rights Automation.