Your Salesforce Org Has Three LGPD Exposure Points
of Brazil revenue per violation, up to R$50M maximum per LGPD Article 52
Your org likely stores Brazilian personal data across Contacts, Leads, Accounts, and custom objects. You have no automated deletion schedule. When the ANPD investigates, inspectors ask for documentation of your retention policies and deletion runs. If you cannot produce audit logs for systematic data minimization, the burden of proof shifts against you. Fines scale with your revenue, and the ANPD has signaled it is enforcing actively.
LGPD deadline to fulfill titular access and deletion requests
LGPD gives your Brazilian data subjects 15 days to receive a response to access or deletion requests. That is half the GDPR window. Fulfilling a deletion request in Salesforce manually means tracking down related records across multiple objects, running SOQL queries, coordinating approvals, and documenting the outcome. For any org with thousands of Brazilian records, manual fulfillment is infeasible within 15 days.
breach notification deadline under LGPD Article 48
Your Salesforce sandbox refreshes copy production data, including Brazilian personal data, into environments accessible to developers, contractors, and QA testers. These are the least-controlled environments in your Salesforce footprint. A breach originating in a sandbox still triggers LGPD's 72-hour notification requirement. The ANPD treats sandbox breaches the same as production breaches when the underlying data is real.
Three LGPD Obligations Every Salesforce Org Must Meet
Brazil's Lei Geral de Proteção de Dados creates specific obligations for organizations processing personal data of Brazilian residents. Three requirements expose every unprotected Salesforce implementation:
LGPD Article 6(III)
Data Minimization and 2-Year Deletion Windows
LGPD requires organizations to collect only what is necessary and delete personal data when its purpose is fulfilled. Inactive Brazilian records must be purged within 2 years. Salesforce retains everything by default with no automated enforcement of retention limits.
Data Retention ManagerLGPD Article 18
15-Day Titular Rights Fulfillment
Your Brazilian data subjects have the right to access, correct, and erase their personal data. Your team must respond within 15 days. Deletion must cascade across related records without breaking data integrity. Manual SOQL queries and CSV exports cannot reliably meet this deadline at scale.
Privacy Rights AutomationLGPD Article 46
Sandbox and Development Environment Security
LGPD requires appropriate technical security measures proportional to data sensitivity. Your developers and contractors accessing Salesforce sandboxes containing real Brazilian personal data are an unaddressed exposure. Masking is required; encryption alone does not satisfy this obligation when authorized users can see the data.
DataMaskerThree Products. Three LGPD Requirements. One Platform.
Article 6(III): Data Minimization
Data Retention ManagerEnforce 2-Year Retention Windows for Brazilian Records
Data Retention Manager implements LGPD minimization requirements as metadata-driven policies. Configure deletion schedules by object type, country, and data category. Inactive Brazilian Leads, Contacts, and custom records are flagged and deleted when their retention period expires. Deletion audit logs document every run for ANPD documentation purposes. Handles multi-jurisdiction complexity when your org spans LGPD, GDPR, and CCPA simultaneously.
Article 18: Titular Rights
Privacy Rights AutomationFulfill 15-Day Deletion and Access Requests
Privacy Rights Automation handles LGPD titular rights requests end-to-end. From request intake through cascade deletion across all related Salesforce objects, with a complete audit trail for ANPD documentation. Identity verification built in. Average request handled in one click instead of days of manual SOQL work. Covers access, correction, deletion, and portability as required under LGPD Article 18.
Article 46: Technical Security Measures
DataMaskerMask Brazilian PII on Every Sandbox Refresh
DataMasker masks all personal data from Brazilian records automatically on every sandbox refresh. Names, CPF numbers, addresses, and contact data are replaced with realistic but fake values. Developers and contractors access realistic sandboxes without touching real titular data. Email automations are suppressed to prevent unintended customer contact. Complete audit trail for ANPD documentation. 5M records per hour throughput.
Key Takeaways
ANPD enforcement framework mirrors GDPR structure, up to 2% of Brazil revenue in fines per violation
Titular data rights automated: access, correction, deletion, and portability covered in one click
15-day DSAR window met with cascade deletion across all related Salesforce objects and audit log
LGPD applies to any org processing Brazilian personal data regardless of where your org is hosted
Data minimization automated: retention policies delete obsolete titular records on schedule
Single installation covers LGPD, GDPR, and CCPA simultaneously, multinational compliance unified
Frequently Asked Questions
Related Compliance Solutions
DataMasker: Sandbox PII Protection
Automatic sandbox masking on every refresh. Brazilian personal data never reaches developer environments.
Privacy Rights Automation: Titular Rights
Fulfill LGPD deletion and access requests within 15 days, with complete audit trails.
Data Retention Manager: Minimization Policies
Automated retention schedules per object. Inactive Brazilian records deleted on schedule.
GDPR Compliance for Salesforce
LGPD mirrors GDPR closely. See how Cloud Compliance handles both from a single installation.