Overview

Reducing Salesforce data footprint directly reduces the cost and risks of potential data leaks and embarrassment, as well as benefits your organization.
Here are 5 easy steps to automate data retention & masking for your Salesforce Org.
"Organizations that fully realize the value of reducing
obsolete data, still struggle with how to do it."

In this article, we will discuss the 5 steps to reducing obsolete data.
Step 1 : Mask data in the sandbox
Protect your organization from exposing sensitive information in sandboxes to ensure security, compliance, and trust.
Sample Masking Policy:
Ensure that customer data is not accessible in the sandbox. Remove unnecessary business-sensitive data from sandboxes and delete/update any other data.
Data Masker – AppExchange | Free | 5 Star rated!
Step 2: Build Consensus
Collaborate with internal stakeholders whose input produces a solid data reduction strategy
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Run Salesforce data coverage tools like Cloud Compliance’s Personal Data Discovery or FieldTrip to get a snapshot of the ‘state of data’ in your Salesforce Org.
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Share your findings and highlight the benefit of data reduction to your stakeholders
Step 3: Define Policy
Determine a retention policy based on a classification of your data
Step 4: Retain in production
Enforce and automate data retention policy to ensure security, compliance, and trust.
Typical Retention Policy
Identify leads with no movement for 9 months. Remove (mask) their personal data after a year and delete the masked leads after another 6 months.
Data Masker – AppExchange | Free Trial | 5 Star rated!
Step 5: Monitor and Minimize
Ensure coverage for changing data model and adopt a minimalistic data collection practice:
- Monitor policy enforcement and execution
- Ensure coverage for changing data model
Related Resources
How to Evaluate Salesforce Data Masking Tools: 12 Criteria That Matter
Salesforce Data Retention Requirements: What the Platform Keeps, and For How Long
Salesforce's native retention windows were designed for operational troubleshooting, not for regulatory evidence. Setup Audit Trail purges after 180 days; Field History Tracking holds 18 months. Regulatory retention mandates routinely run five to seven years. This guide maps the gap precisely and covers the four ways to close it.
What Is a Data Processing Agreement (DPA)?
A Data Processing Agreement is not optional paperwork. GDPR Article 28(3) requires a written contract whenever a processor handles personal data on your behalf, and it specifies eight things that contract must cover. Most DPA reviews check that one exists and skip what it says.
What Is a DPIA (Data Protection Impact Assessment)?
A Data Protection Impact Assessment is a documented risk assessment carried out before high-risk processing begins. GDPR Article 35 makes it mandatory in defined cases, and several of those cases are triggered by things Salesforce teams do routinely, including deploying AI features over customer data.
What Is a Record of Processing Activities (RoPA)?
The Record of Processing Activities is the document a regulator asks for first. Article 30 sets out exactly what it must contain. The under-250-employee exemption sounds broad and turns out to cover almost nobody, because it excludes any processing that is regular rather than occasional.
Learn More About Cloud Compliance
Explore our native Salesforce data privacy products.