Email Marketing

Connect Marketing Cloud, Pardot, Marketo, Mailchimp and others with Salesforce to sync subscription Opt-ins
and offer preference self-service in every customer email


Key Considerations

Sync Marketing Cloud, Pardot, Marketo or MailChimp for Opt-in/out and self-serve preference center.

Marketing Cloud

Automation Studio, Data Extension, and Cloud Compliance Privacy center deliver a consent-aware customer journey

Enable customer journeys across channels supported by Marketing Cloud and opted in by Customers. Cloud Compliance centralizes communication preferences in Salesforce and propagates to SFMC through ‘Synchronized Data Extensions’.

 

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units, or any other criteria for granular preference-based campaigns.

Pardot

Dynamic lists and Pardot automation with Cloud Compliance Privacy center take email subscription management beyond typical ‘unsubscribe’

Avoid fragmentation of opt-in consents and keep unsubscribes in sync between Pardot and Salesforce. Cloud Compliance centralizes communication preferences in Salesforce and propagates to Pardot through Dynamic Lists and Pardot Automation.

 

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units, or any other criteria for granular preference-based campaigns.

Marketo

Smart campaigns and Cloud Compliance Privacy center add granular email subscription to respect opt-ins across both Marketo and Salesforce

Empower Marketo to sync opt-ins with Salesforce – No custom code needed. Cloud Compliance centralizes communication preferences in Salesforce and propagates to Marketo through Smart campaigns and filtering.

 

Safeguard against email spam-related laws by bringing opt-outs collected from non-Marketo sources such as Call centers.

 

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units, or any other criteria for granular preference-based campaigns.

Mailchimp

Enable Mailchimp emails to dynamically manage Campaign membership based on Subscriber’s Communication Preferences in Salesforce

Avoid fragmentation of opt-in consents and keep unsubscribes in sync between Mailchimp and Salesforce. Cloud Compliance centralizes communication preferences in Salesforce and propagates to Mailchimp.

 

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units, or any other criteria for granular preference-based campaigns.

Other Email Apps

Email apps that connects with Salesforce can integrate with Cloud Compliance Privacy center and comply with Subscriber preferences

Utilize your existing Email technology investments with a no-code integration. Cloud Compliance’s standard-based approach is easy to extend with most 3rd party Email apps that connect with Salesforce.

 

Avoid fragmentation of opt-in consents and keep unsubscribes in sync between your Email app and Salesforce. Cloud Compliance centralizes communication preferences in Salesforce and propagates to your Email app.

 

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units, or any other criteria for granular preference-based campaigns.


Why compliance matters

Ethics

Your customer’s privacy is more than a compliance initiative. Privacy is a basic human right that your organizational ethos should align with.

Trust

Building trust in a digital world is difficult enough. Erosion of trust due to unsavory privacy incidents can permanently damage your business.

Embarrassment

Privacy violations are magnified disproportionately in social media. Bad publicity impacts your company’s leadership, stock price, and financials.

Fines

Many organizations have been penalized for their privacy oversights. Regulatory authorities are scaling up faster than the time you may need to design compliance policies.