Email Marketing

Connect Marketing Cloud, Pardot, Marketo, Mailchimp and others with Salesforce to sync subscription Opt-ins
and offer preference self-service in every customer email

Key Considerations

Marketing Cloud

Automation Studio, Data Extension and
Cloud Compliance Privacy center deliver
a consent aware customer journey

Pardot

Dynamic lists and Pardot automation with
Cloud Compliance Privacy center take
email subscription management beyond
typical ‘unsubscribe’

Marketo

Smart campaigns and Cloud Compliance Privacy
center add granular email subscription to
respect opt-ins across both Marketo
and Salesforce

Mailchimp

Enable Mailchimp emails to dynamically manage
Campaignmembership based on Subscriber's
Communication Preferences in Salesforce.

Other Email Apps

Email apps that connects with Salesforce
can integrate with Cloud Compliance Privacy
center and comply with Subscriber preferences

Antonina R., EF Education First

A great solution for data privacy management.

I used the CC solution for data privacy management at one of [our projects]. What I especially liked is that where possible it utilizes standard Salesforce objects designed for data compliance management, such as Individual. At the same time it is very flexible and allows international and global companies accommodate different requirements based on country, region, language and other criteria. [...] Once the main setup is completed, it's easy to train the Compliance/Legal and other teams to do certain changes themselves.

Natalia K., Contour design Nordic

Excellent customer experience and great product.

I strongly recommend Cloud Compliance to anyone who needs a comprehensive framework to manage and maintain GDPR related documents & information as well as to those who are in need of a simple and professional tool to exercise data subject rights and to handle retention policy deadlines in Salesforce.

Lucia T., Vera Solutions

Excellent customer experience and great product.

We worked with Cloud Compliance to install and configure their GDPR app for one of our clients. Their team was very helpful and responsive throughout the implementation process.

Andrew M., Clear Choice

Solid CCPA Solution.

[The Cloud Compliance team] made integration very simple. We were looking for a one-touch de-identification/portability utility, and [Cloud Compliance] delivered. I would recommend this product for anyone looking for a quick/easy solution to the CCPA changes.

Sachin K., Slalom

An Excellent tool for CCPA.

This tool helped us become CCPA compliant for salesforce, very easy to setup. [Cloud Compliance] also helped us by providing APIs so we could automate this process.

Rahul G., Entrust

Comprehensive GDPR Solution

I liked that this solution is comprehensive. Allows to create a Data inventory, manages consent and implement Subject access request for Data portability and RTBF. Glad that they have the capability exposed as API and invocable. Invocable comes really handy to implement custom processes. Overall a great solution.

Marketing Cloud

Automation Studio, Data Extension and Cloud Compliance Privacy center deliver a consent aware customer journey

Enable customer journeys across channels supported by Marketing Cloud and opted in by Customers. Cloud Compliance centralizes communication preferences in Salesforce and propagates to SFMC through 'Synchronized Data Extensions'.

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units or any other criteria for granular preference based campaigns.

Cloud-Compliance-Solution-Email-Marketing-Marketing-Cloud
Cloud-Compliance-Solution-Email-Marketing-Pardot

Pardot

Dynamic lists and Pardot automation with Cloud Compliance Privacy center take email subscription management beyond typical ‘unsubscribe’

Avoid fragmentation of opt-in consents and keep unsubscribes in sync between Pardot and Salesforce. Cloud Compliance centralizes communication preferences in Salesforce and propagates to Pardot through Dynamic Lists and Pardot Automation.

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units or any other criteria for granular preference based campaigns.

Marketo

Smart campaigns and Cloud Compliance Privacy center add granular email subscription to respect opt-ins across both Marketo and Salesforce

Empower Marketo to sync opt-ins with Salesforce - No custom code needed. Cloud Compliance centralizes communication preferences in Salesforce and propagates to Marketo through Smart campaigns and filtering.

Safeguard against email spam related laws by bringing opt-outs collected from non-Marketo sources such as Call center.

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units or any other criteria for granular preference based campaigns.

Cloud-Compliance-Solution-Email-Marketing-Marketo
Cloud-Compliance-Solution-Email-Marketing-Mailchimp

Mailchimp

Enable Mailchimp emails to dynamically manage Campaign membership based on Subscriber's Communication Preferences in Salesforce.

Avoid fragmentation of opt-in consents and keep unsubscribes in sync between Mailchimp and Salesforce. Cloud Compliance centralizes communication preferences in Salesforce and propagates to Mailchimp.

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units or any other criteria for granular preference based campaigns.

Other Email Apps

Email apps that connects with Salesforce can integrate with Cloud Compliance Privacy center and comply with Subscriber preferences

Utilize your existing Email technology investments with a no-code integration. Cloud Compliance's standard based approach is easy to extend with most 3rd party Email apps that connect with Salesforce.

Avoid fragmentation of opt-in consents and keep unsubscribes in sync between your Email app and Salesforce. Cloud Compliance centralizes communication preferences in Salesforce and propagates to your Email app.

Reduce unsubscribe by letting subscribers choose purposes for which they wish to be contacted. Marketers apply segmentation based on brand, personas, business units or any other criteria for granular preference based campaigns.

Cloud-Compliance-Solution-Email-Marketing-Other-Email-Apps

Why compliance matters

Ethics

Your customer's privacy is more than a compliance initiative. Privacy is a basic human right that your organizational ethos should align with.

Trust

Building trust in a digital world is difficult enough. Erosion of trust due to unsavory privacy incidents can permanently damage your business.

Embarrassment

Privacy violations are magnified disproportionately in social media. Bad publicity impacts your company's leadership, stock price and financials.

Fines

Many organizations have been penalized for their privacy oversights. Regulatory authorities are scaling up faster than the time you may need to design compliance policies.

Get in touch

We strive for a world where every organization can easily enforce the data privacy rights of their customers. We would love to hear about your use cases and find the right solution for you.