Omni-Channel Marketing

Respect your customer’s consent & preferences across SMS/Text, Social & Salesforce Einstein Chatbots.

salesforce omni channel, omni channel in salesforce, omni channel setup salesforce

Key Considerations

Extend Privacy compliant customer engagement and enable Privacy Rights self-service across
SMS/Text, Social and Salesforce Einstein Chatbot.

A diagram showing SMS communication options for customer support, product recall, and release notifications

SMS/Text

Twillio, SMS 360, Mogli SMS, and other AppExchange texting apps comply with Communication Preferences and extend Privacy self-service.

Respect customer communication preferences for receiving SMS/Text. Cloud Compliance tracks SMS Opt-in/outs that can be used with AppExchange apps.

 

Extend customer self-service for Privacy Rights Request, Disclosure notices, Consent Management, and Identity validation. Build advanced SMS-based privacy functionality with Cloud Compliance’s APIs.

Social

Facebook Messenger, WhatsApp, WeChat, Twitter and other social media apps comply with Communication Preferences and extend Privacy self-service

Extend Social outreach to customers for Sales, Support, and Marketing based on their Opt-ins. Cloud Compliance makes communication preferences accessible to AppExchange apps for social media.

 

Allow social media users to self-service for Privacy Rights Requests, Disclosure notices, Consent Management, and Identity validation. Build advanced SMS-based privacy functionality with Cloud Compliance’s APIs.

Illustration of social media communication preferences, with 'Opt-Out' highlighted for marketing and 'Missing' for the newsletter category
Chat window with a virtual assistant named Paul from Plumcloud Labs,

Salesforce Einstein Chatbot

Extend interactive chat to self-service for Privacy Rights requests, Disclosure notices, and manage Consent and Communication Preferences with Einstein Chatbot

Deflect cases and reduce support costs for Privacy related queries from your customers. Cloud Compliance integrates with your Salesforce Chatbot to share Privacy Disclosures, and address Privacy questions and requests from of your customers.

The declarative ease of configuring Chatbot enables reduces effort required to update the Chatbot as Privacy posture changes.

Why Compliance Matters

Ethics

Your customer’s privacy is more than a compliance initiative. Privacy is a basic human right that your organizational ethos should align with.

Embarrassment

Privacy violations are magnified disproportionately in social media. Bad publicity impacts your company’s leadership, stock price, and financials.

Fines

Many organizations have been penalized for their privacy oversights. Regulatory authorities are scaling up faster than the time you may need to design compliance policies.

Trust

Building trust in a digital world is difficult enough. Erosion of trust due to unsavoury privacy incidents can permanently damage your business.