Privacy Statement link is embedded in every email so that our subscribers can easily check it out before unsubscribing.
Communication Preference link that gives your subscribers the ability to manage their granular consents, set their opt-ins and opt-outs, etc. This is not an “Unsubscribe” link. More on this part 2.
Unsubscribe aka the good old “Hit the Road Jack” default link that some tools won’t let you remove. If you can change it to #2 above, please do so.
B.) Is your Privacy Statement as usable as the rest of your website?
In a world where we are trying everything to build trust, every little thing matters. I have lost business because someone navigated to our website and receive an invalid certificate message (a DNS propagation had not finished).
There are two key attributes of a Privacy Statement:
Easy to understand – Do you have a privacy statement that is simple to read and understand? The simplest and most human thing a brand can do that resonates with its customers is to be transparent. If you need to, hire a copywriter that can work with your legal. Here is BBC’s human-readable privacy promise that we all can aspire to.